Empathy + Sincerity = Persuasion
How many people have you successfully moved from a point A to a desired point B? This is the idea of persuasion, and looking at the equation above, it seems a very simple task, yet, it's so difficult even to get my friends to agree with me.
"Empathy is the ability to identify and understand the other person's feelings, ideas and situation."
In other words, putting yourself into the other person's shoes. Something like reading other people's mind and know how they feel. Knowing how they feel, then try to reduce the resistance of the person towards your idea.
Sincerity is the trust between people. Quoting from the book, Persuasion:
"Some people are more trusting that others and some people are inherently more trustworthy; but it's the conveying of it to the other person that's more important." And this truly is the difficult thing to do: to show your sincerity.
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